I've been using social media for over a decade now but decided to get into it professionally one year ago. The reason I wanted a career in it was because I started seeing all the innovative and creative things brands were doing to capture their audience's attention. As a creative person myself, I knew that this was the kind of career in which I could combine my artistic abilities with my strategic thinking.

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I manage Instagram and Facebook accounts for a brand. A best practice is to create different content for each platform to keep users interested. My strategy is to plan posts for each platform a week in advance. Each of these platforms should use the company's voice but have slightly different content. For example, Instagram should be more photo-based while Facebook can showcase things like the company culture of the brand. When creating my strategy, I think of what each platform's audience expects from that platform.